Digital Construction Week to launch in Australia
The UK’s leading platform for innovation and technology in the built environment, Digital Construction Week (DCW), has announced its foray into Australia with a launch at DesignBUILD 2021. This global expansion of the brand is set to promote investment in growth markets like Australia and signifies the future direction of the industry.
Owned and presented by Diversified Communications Australia, DCW will partner with leading built environment events DesignBUILD and Total Facilities to present content and offer its unique BIM insight at both at the physical event in October, but also via online content channels throughout the year.
“The integration of these three established brands will offer a comprehensive platform to drive discussion and investment into the future of the built environment, both in the UK and in emerging markets like Australia,” says DCW Co-founder Oliver Hughes
DCW seeks to promote innovation, efficiency and connectivity for the industry and is a timely entry into Australia given the move toward remote workforces and need for sustainable solutions across the industry.
The introduction of the DCW content stream at the combined DesignBUILD and Total Facilities event, will provide a dedicated platform to discuss and demonstrate how Australia’s built environment can capitalise on this emerging technology field.
In addition to the education stream, DCW will also host a series of exclusive access and site visits to Sydney’s leading building information modelling (BIM) projects currently in progress.
Hughes is excited to be bringing the brand to Australia and believes the technology and innovative thought-leadership the brand connects with can play a vital role in solving some of the sector’s big issues, particularly in light of COVID-19.
“Investment in digitising aspects of the built environment has never been more important and even more relevant in the current climate is the need to move towards creating a profitable, sustainable and more productive built environment,” says Hughes.
“Technology is pivotal in keeping these industries in operation despite mass shutdowns and we must be more prepared in the future to leverage the digital potential available to us.
“With DCW, we wanted to help bring everyone up to speed with technology and innovation in the built environment, allow conversations to develop around some of the bigger technological trends and engaging the entire industry – not just the experts in their field. Our alliance with DesignBUILD and Total Facilities means we can fully capture the changing face of the built environment,” he adds.
Digitisation and progressive new ways of working can help address issues and create a better built environment, according to Hughes, who adds that Australia’s built environment professionals have a unique opportunity to learn from challenges faced by more mature digital construction markets, like the UK, and improve on them.
“The Australian construction sector faces many of the same challenges experienced globally including productivity, quality, health and safety and environmental impact which in each case can be addressed by innovation and digitisation,” he says.
Diversified Communications acquired Digital Construction Week at the end of 2018 with 2021 the first year that the brand will extend outside of the UK.